“I am on a mission to help accounting firms transition from old school methodologies to exciting new ways of doing stuff.”
– Jody Padar
Hear Jody Speak
June 2024
ENGAGE 24 (Las Vegas, NV)
Radically Transform Your Pricing. Successfully managing and expanding a firm requires providing exceptional service at a fair value. Pricing strategies that enhance customer satisfaction and foster a better work environment ultimately lead to increased profitability and firm strength.
About Jody
m Jody Padar, CPA, also known as The Radical CPA, began her radical journey after coming off a bad tax season in an old-school firm. With seven partners operating a seven separate practices, no one really knew what anyone else was doing. As a young staff member, Jody was working an insane number of hours a week and when she became a mother, Jody knew the culture of this firm was just not right for her.
Jody decided it was time to try another angle. That’s when she joined her dad’s firm. It was a side practice that he operated while working in corporate tax; its annual revenue was less than $100,000. One of the first things he said to Jody was, “This is my practice, and you’ll need to go find your own customers.” And that was the best advice he ever gave Jody. During the 13 years she operated New Vision CPA Group, she evolved her father’s traditional tax firm into a fast-growing firm that put customers first, embraced new thinking and utilized the newest tech available.
Today, Jody is one of the accounting profession’s foremost visionaries and pioneers. A well-known advocate for tech adoption and general forward-thinking behavior inside the profession, she has been consistently named one of the Top 100 Most Influential to the Profession by Accounting Today. She is the author of Radical Pricing which will be published in early 2024 as well as two other books, From Success to Significance: The Radical CPA Guide; and The Radical CPA: New Rules for the Future-Ready Firm. She is a regular contributor to a number of industry publications, including Accounting Today and CPA Trendlines, where she offers practical tips and advice on running a next-generation firm.
Since her days as a small firm owner, she has advocated for bringing the accounting profession into the digital age and leading the next generation of accounting professionals to a better life where they can go home on time, give more to their clients and foster their passion for the industry. Currently a senior tax advisor at april, Jody loves the idea of using AI and automation to transform taxes, and she’s excited to help develop, evolve and share a simplified and pleasurable tax experience.
Padar is married with two adult children and currently resides in Door County Wisconsin. She earned her BBA from Saint Mary’s College and MST from Northern Illinois University. Follow her on LinkedIn, X, Instagram, Facebook and TikTok.