Jody Padar, The Radical CPA, Partners with Marketing by Numbers

by Jody Padar

ST. LOUIS, MO Dec. 12, 2019 — Jody Padar, CPA, MST, principal of New Vision CPA Group and founder of the The Radical CPA announced a partnership with Marketing by Numbers, a unique video marketing service for accounting firms.

With the partnership, The Radical CPA will leverage the Marketing by Numbers video service and platform to further educate accounting firms and CPAs on using technology to grow their firms more efficiently.

Additionally, to demonstrate how effective video technology can be, New Vision CPA Group will use the Marketing by Numbers video service to better educate their clients, uncover additional client needs and drive revenue for the firm. The experience and results will be published in a case study on The Radical CPA website for all to read.

Click to see Jody’s video on Tax Strategies

Marketing by Numbers is changing the way Accounting Firms communicate with clients. Tax and accounting topics can often be complicated making it difficult to effectively communicate to clients. By using video, an accounting firm can explain complex topics in a more entertaining and engaging way, which ultimately results in a far better client experience.

Marketing by Numbers’ goal is to make the creation of professional video content simple and affordable for accounting firms. The company has created an extensive library of professional videos that can be branded and used by each firm to explain various financial topics. A firm can also film their own videos for a more personalized approach. The videos are then published on an accounting firm’s website and emailed to their clients on a regular basis.

Jody Padar, also known as The Radical CPA, is on a mission to help accounting firms leverage technology and best practices to grow and succeed. Jody is a change agent who embraces the cloud, social media, and other highly advanced technologies (artificial intelligence) and practices. Her website provides a wealth of information for all levels of CPAs.

“Accounting Firms are stuck in the old way of doing things. To be ‘Radical’ you have to take the next evolutionary step and embrace technology.” said Jody Padar. “Marketing by Numbers enables me to communicate important financial topics to my clients in a very efficient and engaging way.”

“We are excited to work with Jody because of her passion, knowledge, and expertise in accounting, not to mention her love for video.” said Jamie Miller, CEO of Marketing by Numbers. “Jody has truly created a movement of Radical CPAs and we’re honored to be a part of it.”

About Jody Padar

Jody Padar is CEO and Principal of the New Vision CPA Group, a public accounting firm based in the Chicago area. As one of the profession’s thought leaders, Jody has transitioned New Vision to New Firm status— pioneering advanced technologies and best practices that support web-based client services. This allows Jody to manage her firm at peak efficiency with transparency at the heart of all engagements. Jody and her team provide financial insight and practical strategies to their clients in real-time, not just at tax season. Jody not only leads New Vision CPA Group, but is also a highly sought-after speaker and thought leader in the tax and accounting profession. She is the author of The Radical CPA: New Rules for the Future-Ready Firm, a book that sparked a movement within the accounting profession focusing on four tenets: cloud technology, social business, value pricing, and process.

About Marketing by Numbers

Marketing By Numbers is an exclusive “done for you” Video Marketing Service created specifically for the needs of busy accounting firm owners. We help accounting firms stand out, engage clients year-round and drive real conversations that accelerates growth at a fraction of the cost of doing it on their own. Marketing by Numbers serves both small and large accounting firms throughout the U.S. and is based in St. Louis, Missouri. Visit for more information.


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